For Marketers

Table of Contents What is Marketing automation? What is Mautic? What does Mautic offer? Intelligent marketing automation means: Do I need to learn all of that at once? How to install Mautic? How to set up basic configurations in Mautic? What are... Read More

When it comes to email marketing, understanding the different types of emails that can be used when you are communicating with your audience is a critical prerequisite. Transactional Emails Vs. Marketing Emails Here are the major distinctions between... Read More

Forms are one of Mautic's most important features, as they are used to collect user information and to identify them throughout the use of a cookie that is set on form submit. Forms are often used in conjunction with another core feature of Maut... Read More

Mautic has a great API to interact with other systems. The REST API serves as a powerful gateway to the Mautic system. It supports an ample amount of calls allowing users to programmatically create, read, delete, and modify different components withi... Read More

Static vs. Dynamic Segments In Mautic you can differentiate between static and dynamic segments. In this knowledge base article you will find a brief overview of the different characteristics of each type. Static Segments Static segments are not filt... Read More

Creating campaigns involves picking a name, creating a description, and defining the segments to associate with the campaign. These campaigns can then be assigned a category and defined publishing information. Why use a campaign Most marketers think... Read More

Mautic is the world's first Open Source Marketing Automation platform. It was created by DB Hurley and launched in 2014 as an Open Source project under the GPL v3 license. You can find out more on our website, mautic.org, or on Github. You can ... Read More

Categories are a way to organize different elements and parts of Mautic. They can be used to indicate affiliations between Segments, Forms, Campaigns, Assets etc. as part of one marketing campaign. Implementing a Category strategy majorly helps once ... Read More

We all have seen the “Publish / Unpublish” feature somewhere on our Mautic journey, it is basically everywhere. In this article you will get to know how it works exactly, to which parts of Mautic it’s applicable, as well as some use cases to po... Read More