How to guides

This guide walks you through moving your marketing from HubSpot to a self-hosted Mautic instance: Contacts, unsubscribes, Campaigns and Forms. It follows the order we used in a real migration, and it calls out the mistakes we made so you can avoid th... Read More

Mautic has a regular release cycle, which means that new bug fixes are published every month, features once a quarter, and major changes which break backwards compatibility are released approximately annually. Did you know that every single bug fix a... Read More

Whenever someone asks "why is my Mautic email going to spam?", the first thing to ask for is the headers of a test email. Nine times out of ten the answer is sitting in one line called Authentication-Results. This guide shows you how to find it and w... Read More

A bounce is the mail system telling you an email couldn't be delivered. Handling bounces well keeps your list clean, protects your sender reputation and stops you mailing people who can never receive your messages. Mailbox providers see repeated... Read More

In 2024 Gmail and Yahoo turned a set of long-standing good practices into hard requirements for bulk senders, and Microsoft followed for Outlook.com in 2025. Since November 2025 Gmail has been rejecting non-compliant email outright, not just sending ... Read More

DKIM (DomainKeys Identified Mail) adds a digital signature to every email you send. The receiving server checks the signature against a public key published in your DNS, which proves the email really came from your domain and wasn't changed on t... Read More

SPF (Sender Policy Framework) is a DNS record that lists the servers allowed to send email for your domain. When your Mautic email arrives, the receiving mail server checks that list, and if the server that sent it isn't on there, your email loo... Read More

Mailbox providers watch how people engage with your email. If a big chunk of your list never opens, never clicks and never visits, that drags down your reputation, and it pushes up your spam complaint rate, because people who've forgotten signin... Read More

DMARC ties SPF and DKIM to the From address your contacts actually see, tells mailbox providers what to do with email that fails, and sends you reports about who's sending email using your domain. Gmail, Yahoo and Microsoft all expect it from bu... Read More

That little Unsubscribe link Gmail and Yahoo show next to the sender's name is called one-click unsubscribe. Since 2024 it's been required for bulk marketing email at both, and it's also one of the kindest things we can do for the peop... Read More