How To Capture Email Addresses Using An Exit Intent Popup

Exit intent popups serve as a critical touchpoint to re-engage visitors when they intend to leave your website. By capturing email addresses at this crucial juncture, you can transform potential exits into new leads.

Leveraging exit intent popups not only helps grow your email list but also enhances your ability to personalize and target your marketing efforts. It ultimately helps drive higher conversions and customer engagement.

Steps To Capture Email Addresses Using An Exit Intent  Popup In Mautic

Follow the steps given below to start capturing email addresses using an exit intent popup.

Step 1: Create A Form In Mautic

Navigate to the “Components” menu in the main navigation and select “Forms.” After this, Click on "New" to create a new form. You will now have to choose between a “Campaign form” and a “Standalone form.”

Read ‘How To Capture Email Addresses Using A Form And Assets’ to learn more about campaign forms and standalone forms.

In this case, let’s assume that you end up choosing “Standalone forms.” Design your form with all the details you want to capture, like name and email. 

You can use the “Text” field to capture the first and last names. Remember to use the “Matching Field” option to assign the desired attributes to your “Text” Field.

Mark the email field as “Required.” This will ensure that your visitor cannot skip this field. 

After you have configured all the settings, save the form.

Additional Tips To Ensure Higher Popup Form Submissions

While designing the form, follow the given tips to boost the popup engagement:

• Keep the form simple: Try to limit the form fields to only email and name. Remember that the exit intent popup will be triggered when the visitor is about to exit the website. A user who is about to leave will not be willing to dedicate much time to filling the form out. 
• Define What Happens After Form Submission: In the form details, use the “Successful Form Submit” option to define what happens after the visitor submits the form. Use this option to reward the visitor for submitting the form. For example, offer a free ebook or a personalized consultation to users after successful form submission. 

Step 2: Create A New Focus Item

Focus Items enable you to engage users on your site using bars, modals, notifications, popups, and lightboxes. You can trigger Focus Items at various times and through different actions, such as exit intent.

To create a new focus item, go to “Channels” in the main navigation and click on “Focus items.” Create a new focus item by clicking on “+New.”

Now, enter the focus item's name and the URL of the landing page where you want to trigger it.

Now, go to “Builder” to customize your focus item. Here, you have to choose “Collect Data.” This option will allow you to integrate the Mautic form with the focus item. 

In the “When to engage” option, choose “Visitor intends to leave” to trigger the popup before the user exits.

Understanding Other Setup Options

“Timeout before engage” delays the popup for the set time. This is useful when you want to trigger the popup as soon as the user visits a website. For an exit popup, leave it empty. 

“Activate on link clicks” determines whether you want to trigger the popup only after the visitor clicks on a specific link on the website. This is useful for targeting users who show interest in specific content or actions on your site. For example, if you have a special offer or detailed content link, you might set the popup to trigger after a click on that link. If that’s not an important criteria for you, choose “No.” 

“How often to engage” determines the frequency of triggering the popup. To prevent overwhelming the visitor, choose “Once per session.”

“Stop Engaging after a conversion” allows you to pause the popup trigger for a visitor after you have successfully converted them to a lead. So, you need to choose “Yes” for this option.