2 Glossary Terms Found
A landing page in Mautic can be used to promote content or provide a call-to-action. Landing Pages are created in the Landing Page Builder (once you select “Landing Page” from your left-hand-side menu, you come to a screen that allows you to “Launch Page Builder”). Once in the builder, users can drag and drop slots, text, buttons and more using a wysiwyg tool. Mautic allows for additional customization with the “code mode” tool where a user can use their own fonts, HTML, etc for a specific theme.
Landing page settings
Users can add their Google Analytics script and tracking script for the user’s website. Mautic has the ability to track visitors who are not identified, they are called, “anonymous or unknown visitors” and we track unknown visitors once they have interacted with a marketing message. Once a visitor submits their email address, Mautic changes them from an unknown visitor to a known contact, allowing users to copy tracking code and enter onto each page.