10 Glossary Terms Found
A marketing activity that aligns components (i.e. assets, landing pages, forms) with the channels (i.e. email, social media, notifications, text messages) to nurture leads along a customized sales cycle. Campaigns have both time and triggered events. Automation and personal can happen together!
Where campaigns are built, allowing users to build out specific actions, decisions and conditions. An action is defined as anything executed by Mautic (i.e. send email, modify contact segment). A decision is when a contact makes a decision (i.e. the contact decided to “open email” – users can build follow-up actions and conditions based off a decision in the campaign builder). A condition is based on known or unknown profile field values or submitted form data.
After a contact submits a form, a Campaign Form allows users to send the contact immediately through a campaign.
Users can use this setting to select the amount of times an action should be retried if it fails within a Campaign. This setting is looking beyond Mautic downtime or failed actions — this setting looks at downtime on the internet or on certain site hosting platforms.
Channels are included on the left hand side of the Mautic screen, and include Marketing Messages, Emails, Tweets, Text Messages, Focus Items, and Social Monitoring. They are all modes of communicating with the Contact.
Components are the building blocks of a Marketing Campaign. The components menu contains: Assets, Forms, Landing Pages and Dynamic Content. This is where a Marketing Campaign starts – these items must be created before they can be used in a Campaign.
This is where users can setup and configure system settings, Email deliverability and frequency rules, tracking code from a website, default platform settings.
Under configuration are multiple sections which are detailed in the End User Documentation.
Known or unknown visitors. Contacts can be added in several ways.
1. “Quick Add”.
1. “New” – this shows the contact’s whole profile where all detailed information can be added.
3. Upload a contact list – must be a CSV file in UTF-8 format.
4. Automatically when a contact fills out a form on website.
5. Via a plugin.
6. Via the API
Once set up, allows Mautic to speak to a user’s website for certain functionality. A user can add their full website as a valid domain and then turn it to “on” (advanced website content will not work properly if this is not setup correctly). Additional information can be viewed in the End User Documentation.
A user has the ability to create a field. For example, Mautic does not come with a “Birthday” field, but a user has the ability to create this field if it is helpful for the user’s particular, customized work flow.