2 Glossary Terms Found
Focus items are a type of web personalization that enable users to display a message, a form, or a link based on someone’s behavior on a webpage. These can be used to convert visitors into known contacts at the moment when they’re most engaged with the user’s brand. Focus items can include a form, message or personalized information for that contact.
Forms are used to collect user information, often in exchange for providing access to a download, an event registration, or an email newsletter. Forms allow users to collect data and add additional information to a contacts profile. There are two types of forms:
- Campaign Forms: used to kickstart a campaign.
- Standalone Forms: provides more immediate actions than a campaign form. This allows a user to push contacts to an integration, change segments, send email notifications and more immediately after a contact submits a form.