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3rd Dec 2020

Landing pages are a powerful feature that enable you to do more than just publish content quickly and easily. Using landing pages can give you insight to what kind of content your contacts are interested.

Why do we use Landing pages in Mautic

  • It give you insight to what kind of content interest...


30th Sep 2020

The easiest way to think about A/B testing is when you go to the opticians to get your eyes tested, and you're asked "which is better, A, or B?".

We use the same concept with emails and landing pages - which is best, A or B?

A/B testing is the terminology used when testing multiple versions of t...


30th Sep 2020

Mautic is the world's first Open Source Marketing Automation platform. It was created by DB Hurley and launched in 2014 as an Open Source project under the GPL v3 license.

You can find out more on our website, mautic.org, or on Github. You can download Mautic via the Down...


17th Sep 2020

What is a drip campaign

Drip marketing campaigns are basically email campaigns, which sends out different emails either based on time or on user decisions. The whole idea behind a drip email campaign is that you’re going to be sending out targeted emails automatically on predefined schedules or co...


11th Sep 2020

A/B testing for Emails

A/B testing is available for Segment emails only.

Create the parent

Before you can create an A/B test, you’ll first need to create the parent (A) email as you would create any normal email. Then, once you have saved this base email, you will find the A/B testing section...