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The easiest way to think about A/B testing is when you go to the opticians to get your eyes tested, and you're asked "which is better, A, or B?".

We use the same concept with emails and landing pages - which is best, A or B?

A/B testing is the terminology used when testing multiple versions of t...

Dynamic Content in Emails

One of Mautic key features is the ability to present highly individualized content to each and every one of your contacts, creating a better experience for each contact. Bringing this experience to another level is the usage of Dynamic Content in Emails.

In this knowle...

Date Option

This is for more advanced user, who may need to specify a certain date or time frame. The first option is to use the vanilla “date picker”

However, you can specify much more here. Mautic recognizes relative date formats too (these strings are not translatable):

• +1 day (you can also...

A/B testing for Emails

A/B testing is available for Segment emails only.

Create the parent

Before you can create an A/B test, you’ll first need to create the parent (A) email as you would create any normal email. Then, once you have saved this base email, you will find the A/B testing section...