Landing pages are a powerful feature that enable you to do more than just publish content quickly and easily. Using landing pages can give you insight to what kind of content your contacts are interested.
Campaign Studio includes several themes out of the box. These themes are editable. You can choose your own colors, images, styles, and more. Some of themes are available for a combination of emails, landing pages, and form styling.
The Fresh themes are created specifically for landing pages, with specific areas designed to contain forms. You can create a custom theme, making branding more consistent with less effort on each new landing page. To start creating your own custom theme(s), see Theme Directory Structure. Users may also select the Code Mode theme to create landing pages entirely in HTML.
Note: Once you’ve built a landing page, changing the theme will delete the content. Its recommended you create a new landing page with the new theme, then recreate your content to avoid loss of content.
WR: Mautic
, where the WR: stands for Webinar Registration
. The alias can be something like webinar-mautic. When set, the URL becomes https://subdomain.yourcompany.com/webinar-mautic when a person goes to the page.Inside the dialog box are formatting options. The icons displayed (left to right, top to bottom ) are: undo, redo, bold, italics, underline, paragraph format (based on the theme you’re using), font family, font size, color (text and background options available once you click the droplet icon), alignment, numbered list, bulleted list, quote format (indentation), clear formatting, token menu, insert link, insert image, insert video, insert table, code mode, and view full screen.
To add a focus item or form to the landing page, use the tokens:
Replace id# with the ID number for the item you’re trying to insert. Assets and Dynamic web content are a little different in text slots. To add a link to an asset:
From left to right, the icons are:
To make more advanced changes, you use code mode within a text slot. Adjusting colors to specific HEX codes, paragraph styles and formatting, and creating buttons are the most common uses for code mode in a text slot. When finished making changes in code mode, click the </>
icon again to return to normal view before saving. Otherwise, your changes won’t apply.
The display option icons are:
Image cards are like the Image slot type. The Customize Slot section in the editor panel (on the right) has more options. There, you can change the text for the caption, change alignment for the image and caption, and change colors for the image background, caption background, and caption text.
Click the Blank placeholder box to find the options to add or replace the image, like in the Image slot.
A third image slot type, the only difference between this and the Image Card is background colors. The Image+Caption slot type doesn’t include backgrounds.
Marketers often want to have a call to action on their landing page and drive recipients to a certain page. The Button slot type is the most straightforward way to do that. The Customize Slot area in the editor on the right gives options to:
change the border radius (curved edges instead of straight). add custom text and a link, size, position, and colors for the button and text. If you have a form on your page you won’t need a separate button. Style the submit button for the form in Campaign Studio’s form builder.
This slot type adds options to share your content on Facebook, LinkedIn, and Twitter. The basic token for {sharebuttons} adds share buttons for those three social media platforms. You may also add the token into a text slot.
With this slot type, you can add links to follow your organization’s Google+, Facebook, and Twitter pages. Add the links for the social profiles to link to.
To create a slot entirely in HTML, drag in a Code mode slot and write your code in the editor. Changes display in the main preview panel.
A basic design element, the separator is a line which separates parts of your landing page.
Using gated video on a landing page is a great way to gather more information about your contacts. Add a form at a specified time in the video to require a contact to identify themselves or give more information. Once the form displays, the contact can’t continue watching the video until they have submitted the form.
Padding Top and Bottom: The amount of extra space you’d like you leave around the video and any other surrounding content.
Dynamic web content is a great way to personalize the experience for your contacts. See Dynamic web content. To add a dynamic content slot to your landing page, create the slot(s) in the Dynamic Content item (under Components) and add the Requested Slot Name here.
Sections are the areas containing one or more slots. You can add sections with up to three columns, and have multiple slots within each section or column. In the Customize Section editor, you’ll see a handful of options.