What is A/B Testing?

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The easiest way to think about A/B testing is when you go to the opticians to get your eyes tested, and you're asked "which is better, A, or B?".

We use the same concept with emails and landing pages - which is best, A or B?

A/B testing is the terminology used when testing multiple versions of the same page.

Mautic Minute: A/B Testing

The video below is a very quick one-minute overview of A/B testing.

FAQ A/B Testing Emails Tipps & Tricks Intermediate