Frequently Asked Questions

Some of the most frequently asked questions about Mautic

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The easiest way to think about A/B testing is when you go to the opticians to get your eyes tested, and you're asked "which is better, A, or B?".

We use the same concept with emails and landing pages - which is best, A or B?

A/B testing is the terminology used when testing multiple versions of t...

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Mautic is the world's first Open Source Marketing Automation platform. It was created by DB Hurley and launched in 2014 as an Open Source project under the GPL v3 license.

You can find out more on our website, mautic.org, or on Github. You can download Mautic via the Download page ...

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Mautic API

Mautic has a great API to interact with other systems. The REST API serves as a powerful gateway to the Mautic system. It supports an ample amount of calls allowing users to programmatically create, read, delete, and modify different components within Mautic. The Mautic API requires OAu...

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A/B testing for Emails

A/B testing is available for Segment emails only.

Create the parent

Before you can create an A/B test, you’ll first need to create the parent (A) email as you would create any normal email. Then, once you have saved this base email, you will find the A/B testing section...

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What are Marketing Messages?

The Marketing Messages feature can be found under the Channels section in Mautic and is one of the channels available to you through which you can optimize and personalize communication with your customers.

Marketing messages allow you to empower the customer to deci...