Working with Stages in Mautic
What are stages?
Stages are a way to organize your contacts based on where they are in your marketing funnel. For example, you might have a "prospects" stage for contacts who have shown interest in your product or service, but haven't yet made a purchase. You might have a "customers" stage for contacts who have made a purchase, and a "loyal customers" stage for contacts who have made multiple purchases or engaged with your brand in other ways.
Why use stages in marketing?
Using stages in marketing can help you:
How to set up stages in Mautic
To set up stages in Mautic, follow these steps:
Repeat these steps for each stage you want to create.
How to transition users through the stages using campaigns
Once you've set up your stages in Mautic, you can use them to automate your marketing campaigns. To transition users through the stages using campaigns, follow these steps:
How to align stages in Mautic with your business workflows
To align stages in Mautic with your business workflows, consider the following:
By mapping out your customer journey and aligning your stages with your business workflows, you can create a more effective marketing strategy using stages in Mautic.
Note: Remember that Contacts cannot move to a stage which has a lower weight - they can only move in one direction.
|Author: FavourChi - Nov 16, 2023. This article has been viewed 55 times.|
|Online URL: https://kb.mautic.org/article/working-with-stages-in-mautic.html|
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